mission. purpose. cure.
2/13/2003
26
Market Budget
Direct Sales
National Account
Internet Site
Agency
Total
Advertising
 $    700,000
 $  100,000
 $  500,000
 $    100,000
 $ 1,400,000
Ad Production
 $    500,000
 $    60,000
 
 
 $    560,000
Tradeshows
 
 
 
 
 $                  
Marketing Salaries & Benefits
 $    175,000
 $  175,000
 
 
 $    350,000
Displays
 
 
 
 
 $                  
Design
 
 
 $  150,000
 $      10,000
 $    160,000
Other
 
 
 
 
 $                   
Shipping
 
 
 
 
 $                   
Travel
 
 
 
 
 $                 
Marketing Materials
 
 
 
 
 $      15,000
Sales Materials
 
 
 
 
 $      15,000
Total Marketing Cost
 $ 1,375,000
 $  335,000
 $  650,000
 $    110,000
 $ 2,500,000